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The Key Point Blog

05/07/2024
Jamie Bsales

Artificial Intelligence can be used for good, but the potential for evil is real

By now, most people have at least dabbled with one of the leading generative-AI offerings. We recently explored some banter with Gemini that stemmed from legitimate research around artificial intelligence’s abilities, which led to an entertaining discussion.
05/06/2024
Mark DiMattei

Protecting ourselves when we can’t trust our eyes and ears

While deepfakes were originally created for entertainment, we have moved far beyond this initial purpose as recent examples show its use to create darker content. We discuss here the issue surrounding the legality of deepfakes and offer some ideas on how to protect ourselves.
05/02/2024
Bridget Dedian

Here’s what unfolded as April showers brought spring into full swing

Like time, the news never stops. Staying up to date with all the goings-on and happenings is, at the very least, beneficial from an educational standpoint—but it can be very difficult to keep up with. Thanks to our News Service (which is updated every business day), we cover everything from print to managed IT to smart workplaces and beyond.
04/30/2024
Carl Schell

Mark Subers on the production print event’s evolution, the channel, and more

Production print is a playground for the imagination, what with broad color palettes and a growing number of embellishments at your disposal, to name just a couple of items.
04/29/2024
Mark DiMattei

A quick overview on how to chat with robots

There are numerous examples of chatbots that are emerging recently with new AI initiatives. This infographic provides a top-level overview of chatbots and their functions.
04/29/2024
Eve Padula

Keypoint Intelligence’s new research analyzes print demand in key vertical industries

In late 2023, Keypoint Intelligence completed a comprehensive multi-client study to gain a better understanding of how print demand is changing in key vertical industries. We discuss here some of the key findings of this study.
04/26/2024
Eric Zimmerman

Insights, innovations, and industry trends from the show

Last week marked the long-awaited, post-pandemic return to Orlando, FL, for the ISA International Sign Expo. This year’s expo was not just about showcasing products and services…it was about creating an immersive experience for every participant.
04/26/2024
Carl Schell

The latest member of our company to make this print industry honor roll

Long before his most recent hot streak, David Sweetnam has been known to many of us here at Keypoint Intelligence as this mad scientist of sorts.
04/25/2024
Johnny Shell

Insights from Keypoint Intelligence

Keypoint Intelligence had the privilege of attending a landmark media event hosted by EFI Reggiani that showcased its latest advancements in textile printing technology. We discuss here some of the key features of the event.
04/23/2024
Lindsey Naples

Unless you plan on our great grandkids living in space, it’s our only option

Since its inception in 1970, Earth Day has grown into a global movement, reminding us of the importance of taking care of our planet for future generations.