Our Story. Our Expertise. Our Impact.
The Keypoint Intelligence Story
Where Insight Meets Impact
For more than six decades, Keypoint Intelligence has guided the print and office technology industries with trusted research, testing, and strategic insight. Organizations have relied on this expertise to navigate change, embrace innovation, and identify new opportunities as markets evolve. Founded in 1961 as Buyers Lab and expanded with InfoTrends in 2002, the business unified as Keypoint Intelligence in 2015—strengthening its role as a source of clarity, confidence, and direction.
Today, Keypoint Intelligence is a trusted partner to leaders worldwide. Independent testing, market intelligence, strategic consulting, sales enablement, and training come together to provide the guidance organizations need to move forward with certainty, improve performance, and achieve sustainable growth.



Trusted by Industry Leaders
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Collaborative Partnership – A customer-first approach built on trust and shared goals.
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Enduring Expertise – Decades of proven knowledge and long-standing relationships leaders rely on.
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Actionable Insights – Turning insight into action to guide smarter, faster decisions.
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Proven Impact – Strategies that accelerate performance and deliver real, measurable results.

Our Locations
Headquartered in the United States, Keypoint Intelligence operates across North America, EMEA, and APAC with offices and representation worldwide. Our expertise runs deep, powered by a dedicated team across multiple disciplines, delivering insights and solutions with a truly global reach.
Fairfield, NJ 07004
+81-3-4567-6222
Let’s Move Your Business Forward
Discover how our services, solutions, and insights can help you solve complex challenges and unlock new opportunities.
