Our Story. Our Expertise. Our Impact.

Where Insight Meets Impact

For more than six decades, Keypoint Intelligence has guided the print and office technology industries with trusted research, testing, and strategic insight. Throughout that time, we have helped organizations manage change, embrace innovation, and uncover new opportunities as markets evolved. What began in 1961 as Buyers Lab expanded with InfoTrends in 2002 and united as Keypoint Intelligence in 2015, strengthening our role as the source of clarity, confidence, and direction for the industries we serve.

Today, we remain a trusted partner to leaders worldwide. By combining independent testing, market intelligence, strategic consulting, sales enablement solutions, and training, we continue to provide the trusted guidance organizations need to move forward with certainty, improve performance, and achieve lasting growth and success.