OpenText Enterprise World: A Shift into the Information Era!



Marc Mascara,Eve Padula

On July 9, OpenText kicked off Enterprise World 2019 in Toronto with a week’s worth of information exchange, learning opportunities, breakout sessions, and keynote speeches. Thousands of attendees joined the event to learn how to make the most of underutilized information and capitalize on the next wave of transformation in productivity and growth. Offering insights into the latest trends as well as stories on successful digital transformations, Enterprise World is designed to help attendees unlock their information advantage.

Figure 1: Open Text Enterprise World Entrance

This year’s event was located at the Metro Toronto Convention Center. Open Text Enterprise World is touted as the most expansive EIM (Enterprise Information Management) technology event in Canada and the world’s largest information conference. The most recent event included over 200 breakout sessions as well as 15+ LearnPath opportunities to educate attendees on digital transformation and productivity. Pre-conference training courses were also offered on July 7th and 8th, including over 25 accelerated sessions that spanned ten different industries.

This year’s event featured a number of keynotes from Mark Barrenechea (OpenText CEO & CTO), Muhi Majzoub (OpenText Executive Vice President of Engineering), Sir Tim Berners Lee, and special guest Peter Gabriel. Mark Barrenechea kicked things off with an insightful and compelling keynote that set the tone for the entire event. Mr. Barrenechea thanked all his customers and partners for their undivided trust in allowing OpenText’s platform to manage some of the world’s most trusted data, which was especially interesting and timely given that data security is such an important topic.

As the amount of information captured in the cloud continues to increase exponentially, the need for data security will only increase as time goes on. To that end, Barrenechea announced on stage that Google Cloud has selected OpenText as its preferred partner for Enterprise Information Management Services. Meanwhile, OpenText has named Google Cloud its preferred partner for enterprise cloud. In other cloud news, OpenText Release 16 will move to OpenText Cloud Editions (CE) in April 2020. Moving forward, all OpenText offerings will be cloud-first, but can be containerized and operate off-cloud. This means that with OpenText CE, customers will never have to upgrade again. OpenText is also confirming its commitment to content services by providing new and expanded products and capabilities to its platform.


Barrenechea made a rather bold declaration during his keynote, declaring to the audience that the digital age is no more. “We’re in a new era that is post ERP [Enterprise Resource Planning] and post-digital,” he asserted. “Automation is not enough—content must also be machine readable. It’s about unlocking insight to build a smarter, better business.”

Figure 2: Mark Barrenechea Delivers Keynote Speech at OpenText Enterprise World

In today’s environment, insight, Artificial Intelligence, and human capital are key to driving better business decisions. OpenText believes that the shift away from the digital age has already occurred. Businesses must leverage the information advantage associated with EIM, which dwarfs the process advantage that ERP delivered.

A recurring theme that surfaced throughout the conference concerned ensuring that everything is machine-readable, leading to the idea of information capital. To help enterprises move beyond digital and enter the information era, OpenText has officially become an EIM platform. The company is leveraging its capabilities to offer an information advantage for the future. OpenText’s roadmap also echoes an emphasis on moving beyond just automation and delivering content for consumption by machine learning applications.

Once again, OpenText Enterprise World 2019 was jam-packed with technology announcements and partnerships—all which Keypoint Intelligence – InfoTrends will cover in its Enterprise World 2019 Analysis.

Keypoint Intelligence – InfoTrends, continues to track the customer communications market from the perspectives of consumer preference, business strategy, and investment, as well as through enterprise outsourcing services and the technologies that drive these communications. Our 2019 annual global research and forecasts are now underway. For more information on how to gain access to this unique market intelligence, contact Deanna Flanick today at!