Research

Mark Boyt is the Principal Analyst for Production Workflow Software at Keypoint Intelligence. With a strong background in software marketing, business development, and workflow automation, Mark previously served as Global Head of Software Marketing at Xerox. There, he helped launch new software solutions, develop effective market strategies, and lead digital transformation efforts on a global scale.

At Keypoint Intelligence, Mark focuses on understanding market trends, exploring new technologies, and offering insights that help clients streamline their production workflow processes. He’s known for breaking down complex software innovations into practical strategies that drive business success.

Based in the UK, Mark enjoys cycling, walking his dog, exploring music and theater, and traveling in his spare time.

As Principal Analyst, Labels & Packaging at Keypoint Intelligence, Marc Mascara has established a significant presence in the production print and packaging industry, with over 25 years of experience.

Throughout his career, he has played a pivotal role in the industry's transition from analog to digital, including managing the first CEPS to gravure digital engraving installation by Think Laboratories in the late 1980s, and product managing an advanced workstation for packaging professionals from Scitex Corporation. His dedication has been crucial in assisting converters and commercial printers in adapting to changing technologies and market demands, offering data-driven insights that facilitate strategic decision-making and drive business transformation.

Prior to joining Keypoint Intelligence, Marc was Manager of Professional Services at Canon Solutions America, where he supported high-speed inkjet customers with a team of advisors providing strategic go-to-market advice and implementing business growth initiatives. Over his tenure, Marc has held key management positions at Eastman Kodak, Electronics For Imaging, Creo, and Scitex, leading advancements in digital print workflows, product strategy, and go-to-market execution across various production print platforms.

He has been featured in industry publications and has spoken at major events and user organizations, such as PRINTING United, Labelexpo, Dscoop, thINK, and GUA, sharing insights on digital transformation, packaging innovation, and market trends in print technology.

Marc holds an M.S. Degree in Industrial Engineering from Clemson University and a B.S. Degree in Industrial Management Technology from California University of Pennsylvania. Outside of the office, Marc enjoys gardening, particularly growing a wide variety of sweet and hot peppers.

As Associate Director at Keypoint Intelligence's Asia Pacific Headquarters in Tokyo, Masato Atoda partners with clients to address dynamic industry challenges, enhance operations, and drive sustainable growth across the print and document management landscape. With over 24 years of industry experience, Masato is an established thought leader within the printing industry.

Masato's dedication has been pivotal in enhancing client performance, with significant achievements in managing and advancing quarterly tracking programs and forecast reports for production printers, wide format printers, document image scanners, and direct-to-garment (DTG) solutions. Masato has also led key sessions at prominent industry events, such as the Japan Production and Packaging Conference and the Japan Wide Format Printing Conference, where he shared his insights on market trends in Japan and China.

Before joining Keypoint Intelligence, Masato served as a Marketing Manager at QMS and Radius. In these roles, he successfully launched numerous products, including printers, computer displays, and video capture systems, and spearheaded market expansion strategies that continue to influence the industry.

Outside of his professional life, Masato is an avid cyclist. He commutes by bicycle from his home to the office daily and enjoys cycling on weekends.

Rachel Dean is a Technical Editor for Keypoint Intelligence's Office Group with a focus on A3 and A4 printer and MFP hardware. She is responsible for creating and publishing private and public lab test reports, as well as articles and blogs for office hardware.

Rachel has over 20 years of experience in the office imaging industry. Prior to joining Keypoint Intelligence, Rachel spent 6 years at the European Headquarters of Sharp and almost 15 years with KYOCERA Document Solutions in the UK in various product planning and marketing roles.

As the Group Director of the Workplace Team at Keypoint Intelligence, Deborah Hawkins guides clients through intricate challenges, helping them innovate processes and propel sustainable growth. 

With over three decades of experience, Deborah is a leading document imaging and workplace technology authority. As Group Director, she leads a team of expert analysts who deliver strategic intelligence, enabling clients to thrive in a dynamic market landscape. Under her leadership, the team has been instrumental in enhancing client performance, achieving significant milestones in global industry opportunity forecasting, and completing custom consulting projects on critical topics such as sustainability, the future of work, and digital transformation.

Prior to joining Keypoint Intelligence, Deborah worked in the vendor community as a product manager for a prominent vendor. She is a well-respected voice in the document imaging industry, frequently featured in industry publications. Deborah also serves as a judge for the Technology Reseller Industry Awards, is a Board member of the Managed Print Services Association (MPSA), and is a member of the International Managed Print Services Global Alliance (IMPSGA).

Peter Mayhew is the Principal Analyst for supplies within the Office Team. His responsibilities include developing research strategy and managing supplies business content which includes market forecasting, primary research, analysis and consulting.

Peter's career spans over 40 years and includes senior international sales and marketing positions in the UK and USA with Ilford Ltd and, European Analyst for Lyra Research Inc. Most recently Peter was Director and Senior Analyst with Lightwords Ltd.

Peter's primary focus has been on ink jet technologies, maintaining a thorough understanding of product, channel and vertical market trends in office, wide format and commercial printing. Peter also has a deep insight into adjacent industries including; original and aftermarket supplies, recycled papers and home printing.

Peter also has an extensive background in Marketing and is a member of the Chartered Institute of Marketing in the United Kingdom.

Riley McNulty is Group Director of Consulting and Market Research and is responsible for managing and producing custom research for hardware and software vendors and industry participants. Customer engagements range from market sizing and forecasting, quantitative trend analysis, and qualitative voice of the customer analyses to benchmarking studies. He joined the company in 2011 and has been in the document output industry since 1998.

Prior to joining Keypoint Intelligence, Mr. McNulty was a Director of Market Management within the strategic planning group of Fiserv Output Solutions. In this role, he produced market and competitive analyses and supported strategic planning and product management initiatives, with a particular focus on the healthcare and secure card market segments. Prior to his time with Fiserv, Mr. McNulty accumulated over eleven years of experience on the market research supplier side, covering the production print and document outsourcing market segments. In this capacity, he produced an extensive body of market research incorporating quantitative surveys, qualitative end-user studies, market forecasting, competitive intelligence, and benchmarking studies. In a previous role as a Research Director at IDC, he managed both syndicated market research and consulting engagements.

Mr. McNulty holds a B.A. in History and French from the University of Maine, and an MBA from Boston University.

Expertise:

• Digital production printing solutions
• Document outsourcing
• Quantitative survey design and analysis
• Market segmentation analysis
• Market sizing and forecasting

Johnny Shell partners with clients to tackle challenges, streamline processes, and foster sustainable growth in the textile and apparel decorating industry. As Principal Analyst for Textile & Apparel Printing at Keypoint Intelligence, his guidance is backed by over 38 years of experience. His passion for the textile industry has been a driving force behind his success helping clients understand market trends, analyze segment performance, forecast growth, and identify emerging applications to develop strategies that maintain a competitive edge.

Previously, Johnny was VP of Technical Services at Printing United Alliance, where he developed innovative training programs, led workshops, and chaired a variety of Committees, including the Screen Printing and Dye Sublimation committees for the National SkillsUSA Championships.

A recognized thought leader, Johnny was inducted into the esteemed Academy of Screen and Digital Printing Technology, an international body that honors individuals for their significant, long-term contributions to the advancement of screen and digital printing technologies. Johnny’s insights have been featured in top industry publications, and he has spoken at major events like Impressions Expo and FESPA on market trends, technological advancements, and workflow optimization.

In his free time, Johnny enjoys traveling, cooking, and outdoor activities.

Jeff Wettersten has an extensive background in identifying, developing, and securing growth strategies across a variety of industries including electrical equipment, metal processing, packaging, and printing equipment.

Jeff has held a variety of senior management positions with General Electric, Temple Inland, and Sun Chemical. He began his career as a consultant in the area of turnaround management and has been engaged by investment firms, regional banks, and venture capital companies to assess the strategic, operational, and financial health of assets under their control. Jeff utilized his packaging background and experience in strategy development to assist digital technology developers in assessing and developing commercialization strategies for new and emerging digital markets.

Toru Yamauchi is responsible for InfoTrends' Japan office operations as well as sales, marketing and events activities in Asia Pacific. Mr. Yamauchi is responsible for achieving revenue/profit goals on yearly basis for sales in the Asia Pacific region.

Prior to becoming the Representative Director of InfoTrends Japan, Mr. Yamauchi worked extensively in sales, marketing and events. He held positions of Manager across Sales, Marketing & Events for Asia Pacific.

Before joining InfoTrends, Mr. Yamauchi worked in several divisions of Thomson Corporation (now Thomson Reuters), where he held several positions including Strategic Marketing Manager and Web Marketing Manager. Prior to that, he worked in the IT industry and printing and publishing industry at several research and newspaper firms in Tokyo and Texas. Mr. Yamauchi received a B.S. in Journalism and Political Science from Northwest Missouri State University.

Jamie Bsales is an award-winning technology journalist who has been covering the high-tech industry for more than 20 years. In his role as Director, Office Workflow Solutions Analysis, Jamie is responsible for Keypoint Intelligence's coverage of document imaging software and related services.

Eve Padula is a Senior Consulting Editor for Keypoint Intelligence's Production Services with a focus on Business Development Strategies, Customer Communications, and Wide Format. She is responsible for creating and distributing many types of content, including forecasts, industry analysis, and research/multi-client studies. She also manages the editing cycle for many types of deliverables.

Eve has over 15 years of experience with writing and editing across a range of service areas. She attended the University of Connecticut and received a Bachelor's Degree (Summa Cum Laude) in English/Creative Writing.

German Sacristan is the Group Director of the Production Group. In this role, he will support Keypoint Intelligence customers with strategic go-to-market advice related to production printing in graphic arts and similar industry segments. German's responsibilities include conducting market research, industry and technology forecasts, custom consulting and development of analyses, editorial content on technology, as well as support to clients in the areas of production digital printing.

German Sacristan has worked in digital printing since 1997 in different sales, business development and managerial roles for companies including Xerox, Creo and Kodak. During that time, German supported, and guided hundreds print service providers sales and marketing representatives as well as agencies and brands in their transition and implementation of digital printing.

During his 8 years at Kodak, he successfully led the customer business development and consultancy team in Europe and Americas by contributing growth with strategic customers. While at Xerox, he was recognized as a sales MVP and was responsible for growing market acceptance Creo workflow-based solutions. Most recently German was General Manager for Hiti Digital, a Taiwanese printer supplier, where he contributed to rapid printer unit growth and photo technology adoption.

German is an evangelist and thought-leader of digital printing; authoring a book, articles/white papers and has delivered highly rated seminars worldwide.

Anne is a Principal Analyst at Keypoint Intelligence, covering workplace solutions, services, and customer communications. She leverages her extensive expertise in document workflow management and customer engagement to help clients optimize operations, enhance communications, and drive business growth.

With 30 years of industry experience, Anne has led numerous research projects that have shaped the document solutions and customer communications landscape. Her background in product management at leading hardcopy vendors, including product lifecycle management and go-to-market strategy, provides her with a deep understanding of technology and market dynamics.

Charles Lissenburg is the Director of European Sales and Production Services at Keypoint Intelligence, bringing over 25 years of experience in international sales and marketing. In his role, he leads European sales initiatives and oversees production operations, driving growth, streamlining operations, and enhancing service delivery.

With deep expertise across enterprise, commercial, label, packaging, textile, and industrial printing segments, Charles has held senior leadership roles at EFI, SPGPrints, Advanced Vision Technologies, and Konica Minolta. His tenure at Nuance Communications’ Imaging Division and EFI’s Fiery business saw him driving strategic sales growth and expanding market share.

A results-driven leader with extensive global and EMEA market experience, Charles is committed to fostering innovation and delivering exceptional value to Keypoint Intelligence’s clients worldwide.

Mark Boyt is the Principal Analyst for Production Workflow Software at Keypoint Intelligence. With a strong background in software marketing, business development, and workflow automation, Mark previously served as Global Head of Software Marketing at Xerox. There, he helped launch new software solutions, develop effective market strategies, and lead digital transformation efforts on a global scale.

At Keypoint Intelligence, Mark focuses on understanding market trends, exploring new technologies, and offering insights that help clients streamline their production workflow processes. He’s known for breaking down complex software innovations into practical strategies that drive business success.

Based in the UK, Mark enjoys cycling, walking his dog, exploring music and theater, and traveling in his spare time.

As Principal Analyst, Labels & Packaging at Keypoint Intelligence, Marc Mascara has established a significant presence in the production print and packaging industry, with over 25 years of experience.

Throughout his career, he has played a pivotal role in the industry's transition from analog to digital, including managing the first CEPS to gravure digital engraving installation by Think Laboratories in the late 1980s, and product managing an advanced workstation for packaging professionals from Scitex Corporation. His dedication has been crucial in assisting converters and commercial printers in adapting to changing technologies and market demands, offering data-driven insights that facilitate strategic decision-making and drive business transformation.

Prior to joining Keypoint Intelligence, Marc was Manager of Professional Services at Canon Solutions America, where he supported high-speed inkjet customers with a team of advisors providing strategic go-to-market advice and implementing business growth initiatives. Over his tenure, Marc has held key management positions at Eastman Kodak, Electronics For Imaging, Creo, and Scitex, leading advancements in digital print workflows, product strategy, and go-to-market execution across various production print platforms.

He has been featured in industry publications and has spoken at major events and user organizations, such as PRINTING United, Labelexpo, Dscoop, thINK, and GUA, sharing insights on digital transformation, packaging innovation, and market trends in print technology.

Marc holds an M.S. Degree in Industrial Engineering from Clemson University and a B.S. Degree in Industrial Management Technology from California University of Pennsylvania. Outside of the office, Marc enjoys gardening, particularly growing a wide variety of sweet and hot peppers.