Multi-Client Studies

InfoTrends' multi-client studies deliver in-depth primary research that is focused on major industry trends and topics. Each study is led by a team of subject matter and research experts who provide findings and recommendations that can immediately be applied to your sales and marketing strategies. Multiple companies fund, influence, focus, and receive the research results, enabling them to obtain business critical information at a fraction of the cost of conducting the study on their own.

The 2019 US Digital Interchangeable Lens Camera Study

Interchangeable lens cameras (ILC) continue to make up about 80% of revenue and over 50% of shipments of the camera hardware market. ILC features such as enhanced full-frame image sensors with more resolution, higher sensitivity, wider dynamic range, and oversampled 4K video capture are becoming product differentiators and will help to drive future sales. The 2019 study continues to build on the research conducted over the past decade.  

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Pricing for Digital: Exploring New Models for Transactional Communications Delivery

December 19, 2017

As delivery of transactional communications continues to shift from physical to digital environments, the pricing discussion is becoming more complex for service providers and technology vendors. This is accentuated by emerging digital channels and the increasing need for real-time use of transactional data to drive communications. Service providers are bringing a variety of approaches to the market, making it difficult for enterprise prospects to compare competitive offerings. At the same time, many enterprises continue to separate print from electronic delivery in the RFP process, reducing opportunities for service providers to showcase pricing for a holistic approach to creation, management, and delivery of transactional communications.

Implementing digital channel delivery requires IT infrastructure and activities that are not always visible to clients. These capital-intensive investments often require a swift ROI that is not compatible with a print-oriented pricing model.

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