Multi-Client Studies

InfoTrends' multi-client studies deliver in-depth primary research that is focused on major industry trends and topics. Each study is led by a team of subject matter and research experts who provide findings and recommendations that can immediately be applied to your sales and marketing strategies. Multiple companies fund, influence, focus, and receive the research results, enabling them to obtain business critical information at a fraction of the cost of conducting the study on their own.

Buyers Lab Verified Secure Testing Program

According to a recent security survey from Keypoint Intelligence, on average less than 30% of organizations in the healthcare, financial services and government arenas—which are typically the most security-conscious organizations—take extra steps to secure their MFP devices.  And among those that do not secure these devices, almost one-third still believe it is not necessary to support securing MFPs compared to other devices on the network. This study illustrates that, while security remains to be a #1 priority for IT, there is still quite a bit of mystery and confusion surrounding printer and MFP security in the marketplace. 


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Pricing for Digital: Exploring New Models for Transactional Communications Delivery

December 19, 2017

As delivery of transactional communications continues to shift from physical to digital environments, the pricing discussion is becoming more complex for service providers and technology vendors. This is accentuated by emerging digital channels and the increasing need for real-time use of transactional data to drive communications. Service providers are bringing a variety of approaches to the market, making it difficult for enterprise prospects to compare competitive offerings. At the same time, many enterprises continue to separate print from electronic delivery in the RFP process, reducing opportunities for service providers to showcase pricing for a holistic approach to creation, management, and delivery of transactional communications.

Implementing digital channel delivery requires IT infrastructure and activities that are not always visible to clients. These capital-intensive investments often require a swift ROI that is not compatible with a print-oriented pricing model.


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