Multi-Client Studies

InfoTrends' multi-client studies deliver in-depth primary research that is focused on major industry trends and topics. Each study is led by a team of subject matter and research experts who provide findings and recommendations that can immediately be applied to your sales and marketing strategies. Multiple companies fund, influence, focus, and receive the research results, enabling them to obtain business critical information at a fraction of the cost of conducting the study on their own.

The Smart Workplace

The traditional office environment is transforming, becoming an ecosystem for secure information exchange, mobility, collaboration, business process automation and cloud computing. Knowledge workers now DEMAND full access to the business, anytime and from anywhere. Significant technology shifts will bring about immense change for traditional office technology providers. How will traditional vendors be positioned for this revolution, its impact and a possible deluge of new players? This study will help vendors understand key trends and demographic influences, and identify major opportunities for technology and services within key vertical industries and business processes.


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Buyers Lab Verified Secure Testing Program

According to a recent security survey from Keypoint Intelligence, on average less than 30% of organizations in the healthcare, financial services and government arenas—which are typically the most security-conscious organizations—take extra steps to secure their MFP devices.  And among those that do not secure these devices, almost one-third still believe it is not necessary to support securing MFPs compared to other devices on the network. This study illustrates that, while security remains to be a #1 priority for IT, there is still quite a bit of mystery and confusion surrounding printer and MFP security in the marketplace. 


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Personalized Video: Evaluating Consumer Demand from Around the Globe

January 30, 2018

Businesses that use personalized videos in their customer communications can achieve improved response rates as well as higher ROI. Personalized videos represent several key elements of an effective modern messaging campaign—the captivating nature of video attracts attention in an increasingly cluttered mix of messages, and 1-to-1 content rewards that attention with a more meaningful engagement.

Despite the strong potential of personalized video, enterprise adoption has been slow thus far. Widespread use has been hindered by a limited understanding of the consumer’s perspective, along with a lack of established best practices for incorporating this new tool into a customer communications strategy. The unrealized potential of personalized video calls for focused research and technological clarity.

This proposed consumer study aims to align the implementation and execution of personalized video campaigns with the expectations and preferences of those who will ultimately watch them. We also intend to provide roadmap planning input so technology vendors and solution providers can translate the revealed consumer expectations and preferences into functionalities and features of their personalized video offerings.


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