Come join Johnny Shell, Principal Analyst of Functional and Industrial Printing during FESPA 22. Johnny will be presenting the following session from 11:00 am - 11:30 am on May 31st.

Digital Textile Printing: Meeting Consumer Demand for Sustainable Fashion and Apparel

The current fashion and apparel manufacturing models are broken; as the world's second biggest polluter, it's time for a change in textile manufacturing. Consumers are much more conscious of their purchasing decisions today and value-based manufacturing is causing a seismic shift in fashion and apparel markets that is being driven by digital printing technologies. In this session, Johnny Shell (Keypoint Intelligence) will discuss why the current volume-based manufacturing model is not sustainable, and how PSPs are capitalizing on the opportunities gained with digital textile printing. Attendees will learn about the market status, the changes that are occurring fueled by digital textile printing, as well as the next technology disruptions happening now.