Pat McGrew and Kate Dunn will provide educational sessions in the Inkjet Big Opportunities Track at the 2019 EFI Connect Worldwide Users’ Conference.

During the event, they will present 3 sessions that will include:

Wide Format: BIG Opportunities in Wide Format Printing
Kate Dunn, Director, Business Development Service, Keypoint Intelligence-InfoTrends and Pat McGrew, Senior Director and Evangelist, Production Software and Services, Keypoint Intelligence-InfoTrends

Offering wide-format capabilities can increase your value by satisfying more clients’ needs and saving costs by bringing high-margin work in-house. However, successfully adding those capabilities involves more than simply installing a press. This session will provide:

• In-depth information on how to prepare for adding wide-format printing capabilities
• How to get your customers to understand the new possibilities you’ll offer and ideas of how to drive ongoing demand
• In this moderated panel, you will hear from inkjet users about how, why and when they made the decision

3 Big Ways to Expand Your Inkjet Business
Pat McGrew, Senior Director and Evangelist, Production Software and Services, Keypoint Intelligence-InfoTrends

Investing in an inkjet device brings changes to workflow, the production floor and the sales talk track. One change in each area can impact the speed of your success. This session looks at the most important change in workflow, the essential change to your production processes, and the hardest change in sales to ensure that your inkjet devices pave the way to greater success.

Building an Employer Brand
Kate Dunn, Director, Business Development Service, Keypoint Intelligence-InfoTrends

The print industry is facing a crisis in sales talent. As older reps near retirement, the industry is not seen as attractive and many companies are unable to attract new and younger selling talent. Learn what you can do today to start building a new culture that will improve sales performance now and help you attract new and younger talent to your organization. You will learn best practices for employer brand building, how to write sales position descriptions that will attract talent and how you can structure your team to provide the attention and development younger reps seek.