White Papers

Table Top Label Printers: Comparing Devices' Total Cost of Ownership

July 06, 2017

Tabletop color digital label printers are becoming increasingly popular among small and medium-sized manufacturers and other business end users, including some small print service providers. more

Locate Opportunity with Geomarketing

April 09, 2017

Adding location-based GEOservices to draw a fence around where you should be pinpointing brand marketing efforts ensures that you deliver the right message to the right doorstep or mobile device, every time. Not only is there engagement, but by eliminating ineffective marketing, there are cost savings. This white paper explores the opportunities involved using these geomarketing techniques. more

Meeting Clients' Needs with Geomarketing

April 07, 2017

The team at locr have a set of GEOservices offerings that can be customized to meet the need of any Print Service Provider (PSP) or Marketing Service Provider (MSP) in the world. Using the same technology that guides your car to an unfamiliar location, locr maps and GEOservices open the door to adding different types of maps to mailings and mobile apps, as well as offering marketing optimization and mailing optimization services that you can position as cost savers to your clientele. more

documobiFUSE: Making Print Integral to the Mobile Experience

August 10, 2016

In this white paper, InfoTrends examines how marketers and service providers must re-engineer their processes, platforms, and organizations to accommodate today’s always-on consumers. more

Quality in Production Digital Color

May 11, 2016

InfoTrends examines how Canon has taken the key aspect of output gloss levels to give users the ability to adjust these to optimize the results for a specific media. This aspect of ‘gloss optimization’ is important because it provides offset-like output and makes it possible to use digital and offset output interchangeably for a range of job types. more

Print Three Drives Significant Online Growth Using RACAD TECH’s Technology

January 13, 2016

In this case history, InfoTrends explores the situation, the solution, and the result of Print Three's use of RACADTECH’s software solutions to provide customers with a convenient way to submit and personalize (VDP) files for printing that minimizes the amount of interaction needed between the print shop staff and customers. more

Optimizing Print to Mail:The Pitney Bowes AcceleJet Printing and Finishing System

September 23, 2015

Pitney Bowes has announced a new product that fits well in the gap between existing cut-sheet electrophotographic and continuous feed inkjet color products. This gap, known as “the Zone of Disruption,” is an area where high-speed and cost-effective products are challenging existing offerings. In this white paper, InfoTrends will explore the market trends that are driving users to cost-effective inkjet solutions more

Kodak NexPress: Ongoing Platform Innovation

September 09, 2015

Kodak’s NexPress plays a significant role in the cut-sheet production color digital printer category (1-10 million color duty cycle), a market that accounts for approximately 45 billion A4/4 letter images worldwide annually. In this analysis, InfoTrends will explore how Kodak has extended the NexPress platform in terms of productivity, format size, special effects, and print modes. more

Automation and the Sharp Pro Series

March 09, 2015

Sharp’s Pro Color Series Color Document Systems, introduced in September of 2013, is made up of two models: the 75 ppm MX-7500N and the 65 ppm MX-6500N. This white paper describes the systems’ ability to produce a full-bleed color booklet with a single knife trim, its user-friendly front-end system, its reliable paper-feed system, and its very compact footprint. more

Expanding the Production Capabilities of Inkjet

January 14, 2015

In this analysis, InfoTrends examines KBA’s RotaJET platform and explores the impact that this will have on the production digital print market. more