The Key Point Blog

04/25/2022

Eve Padula

Emerging technologies can help your direct mail pieces hit their target

Although direct mail campaigns hold an important place in the overall media mix, many marketers still question the value of investment or do not understand how to modernize their direct mail pieces for maximum impact. Here, we discuss the main concepts of color theory and how they can affect a printed piece as well as the viewer.

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04/22/2022

German Sacristan

Keypoint Intelligence awards first-ever BLI Pacesetter for sustainability in production print

The topic of sustainability has broadened over time to involve not only the environmental conversation, but also social responsibilities and economic development. We discuss here how sustainability is affecting the print market as well as Keypoint Intelligence's new Sustainability Pacesetter award.

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04/22/2022

Lindsey Naples

Going “green” in an increasingly grey world

Plastic is not your fault, but it is a massive burden. So do what you can to lessen some of that weight—even if it’s just being mindful of what’s in your hands.

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04/22/2022

Mark DiMattei

Looking at “green” initiatives in print

“Green” initiatives in print can be marketing tools as much as they are beneficial for the health of the planet. Here we provide six facts concerned with sustainability.

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04/21/2022

Peter Mayhew

How will it change the industry?

The European Commission (EC) has taken a view of the printer supplies market in Europe. By a thorough process, they have concluded that the industry needs to redouble its efforts to provide more energy efficient and sustainable hardware and supplies solutions.

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04/21/2022

Andrew Young

The effects of paper-hoarding and other supply related issues are impacting growth for 2022

Imaging Network Group (INg) kicked off its 31st year with the spring meeting in Tucson, AZ.

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04/19/2022

Johnny Shell

Looking at the technologies, how they work, and what’s best for you

Additive manufacturing describes the process of building a 3D object layer upon layer on a build platform until the final product is finished. Here, we describe the many available processes as well as their merits and challenges.

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04/18/2022

Mark DiMattei

Getty Images and Epson partner to assist with scanning archival images

Getty Images recently announced a partnership with Epson to provide professional photo scanners and training for the winners of the Getty Images Photo Archive Grants for Historically Black Colleges and Universities. We discuss here the details of the grant and how Epson devices can benefit the archival process.

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04/15/2022

Jamie Bsales

And you can, too!

After Russia's invasion of the Ukraine, Anonymous decided to support the Ukrainian people by sending anti-war messages to printers around the Russian Federation. We discuss here how security exploits can be located and used.

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04/14/2022

Andrew Young

A quick recap of the three-day event

Document Strategy Forum (DSF) took place near Chicago at the Hyatt Regency Rosemont from April 4-6, 2022 and was the organization’s first in-person three-day event since DSF 2019 in Anaheim.

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