The Key Point Blog

10/15/2018

Keypoint Intelligence

The digital revolution is impacting every industry, and this includes wide format printing. Advancements in digital wide format technology have created the potential for new offerings. This is important news for a wide variety of businesses, including marketing firms as well as sign, graphics, and visual communication companies. In our recent analysis, Embracing Digital Wide Format Printing, Keypoint Intelligence – InfoTrends explores how signage companies can leverage these innovations and highlights the benefits of making the switch.

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10/09/2018

Keypoint Intelligence

Toshiba Aims to “Empower the Art of Business”

The three-day event brought together roughly 1,600 attendees including dealer partners, resellers, customers, and members of the analyst community.

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10/02/2018

Keypoint Intelligence

A mere decade ago, personalized video marketing was seen as a customer communication method with limited return on investment potential. The average consumer had a PC or laptop, but smartphones were just beginning to take off. Google had purchased YouTube only two years prior and the website was still learning how to monetize itself. Thanks to the speed of the digital revolution, much has changed in ten years. Personalized video marketing is quickly becoming an effective method of engaging new and existing customers.

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09/20/2018

Keypoint Intelligence

The biannual International Woodworking Fair, which took place August 21-25 in Atlanta, GA, held its inaugural Digital Printing Symposium, which was created in partnership between IWF, the organizers of the show, Surface & Panel Magazine, and Keypoint intelligence. While this symposium is new, digital printing has actually been part of the woodworking industry for some time. That said, the need to short-run cost-effective decorative surfaces, as well as ongoing development in digital inkjet printing sector, is creating a perfect storm for the technology to meet woodworking’s market needs.

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09/19/2018

Keypoint Intelligence

According to recent Keypoint Intelligence/InfoTrends primary research, roughly 50% of 18 to 29-year-olds in general office environments said their required office color printing is increasing compared to 33% for all respondents.   Furthermore, our study found almost 59% of all office workers indicate no change or decrease in their required color printing of work-related documents. Our survey found that companies with less than 100 employees showed a greater increase in their required color printing overall.

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09/12/2018

Keypoint Intelligence

The photo output market has gone through major changes since digital cameras replaced film photography. Film had to be developed and printed in order to see the photos. So there was a minimum ratio of one-to-one with prints. Thanks to smartphones, we are now taking more photos than ever before. However, only a fraction of them will ever make their way onto a print or photo product (more than 1.2 trillion images were captured globally by cameras and smartphones in 2017).

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09/10/2018

Keypoint Intelligence

Take a look at what we tested in the lab this summer!

See what devices were tested in June, July, & August and what scores they received in this infographic. Stay tuned next month for more!

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08/08/2018

Deborah Hawkins

On the 1st August 2018, HP Inc signed a definitive agreement to acquire all shares of Apogee. The UK based office equipment dealer claims to be Europe’s largest independent provider of print outsourced services and document and process technology. The transaction values Apogee as of closing at GBP380m

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08/07/2018

Carl Schell

Helped Produce Segment for Innovations with Ed Begley, Jr.

Among the topics that were covered include an overview of 3D print, why this segment is a revolutionary business, and how it’s fueling growth and, well, innovation.

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07/25/2018

Keypoint Intelligence

Last week Esko announced its acquisition of BLUE Software, LLC, a label and artwork management software company headquartered in Chicago, Illinois. BLUE will join other Esko acquisitions, Enfocus and MediaBeacon, and sit under Danaher’s Product Identification platform of companies. In the issuing statement, Esko President Udo Panenka, said “We are relentlessly seeking to reduce time to market, cost and quality risk in the end-to-end packaging value chain. The acquisition of BLUE enhances Esko’s unique set of tools to enable brand owners and their partners to improve all three.”

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