The Key Point Blog

05/06/2022

Mark DiMattei

Show mom you care by putting some thought into a customizable gift

Mother's day is approaching and we discuss here how personalization and customization can be used for a variety of gift-giving opportunities.

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05/05/2022

Eve Padula

USPS promotions can enhance your direct mail…and save you some money!

Every November, the United States Postal Service publishes its direct mail promotions for the coming year. We discuss here how to make the most of these promotions as well as the benefits of printing with expanded colors and textures.

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05/04/2022

Andrew Young

Looking forward to the return of an important customer communications event

It was recently announced that Xplor22 will be held this September near Tampa, Florida. We discuss here our expectations for the show as well as look back at past versions of Xplor.

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05/03/2022

Carl Schell & Jamie Bsales

Production print and digital transformation central to company’s new Client Engagement Center

Supply chain was a major topic of discussion. Along with production print, the agenda was heavy on digital transformation/managed IT and Rev’d Up, the company’s new dealer program.

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05/03/2022

Deborah Hawkins

An important new insight for all printer, supplies, and paper brands

No one needs to be told that online purchasing increased during the pandemic, but Keypoint Intelligence’s latest Multi-Client Study, A4 Hardware and Supplies in the E-Commerce Channel, looks much deeper at future “stickiness” for many customer groups.

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05/02/2022

Rachel Dean

Series speaks to hybrid working and increased collaboration

Sharp recently announced the launch of its first seven new color models that will replace Sharp’s complete lineup of A3 office color and monochrome devices. We discuss here the impact and implications this will have on the market and for the company.

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05/02/2022

Rachel Dean

The company is expanding its portfolio with four new devices

HP Inc. recently announced additions to its HP ScanJet Pro and Enterprise series. We discuss here how this new lineup will impact the company as well as promote digitization of hardcopy files.

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04/29/2022

Priya Gohil

Our shops now have robots

Additive manufacturing is becoming less theoretical for many consumers as more locations are making use of 3D printing. We discuss here some examples that can be seen in the UK that range from upcycling plastic to producing vegan food options.

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04/29/2022

Lee Davis

Armed with Fujitsu’s scanner tech, Ricoh has an impressive arsenal of digital workplace tools

Ricoh announced that it is purchasing an 80% stake in Fujitsu’s scanner business. We discuss here the implications for both companies as well as the affect this purchase will have on the scanner market.

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04/28/2022

Keypoint Intelligence

Print is huge, mistakes don’t define you, and benefits matter

Before I depart as Consulting Editor at Keypoint Intelligence for a new opportunity, I wanted to share three lessons I have learned from my 10 years with the company.

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