The Key Point Blog

11/18/2021

Greg Cholmondeley

Reflections from the INg conference

This blog summarizes conversations had at the recent 2021 Executive Workshop in Orlando, FL, where much of the networking conversations revolved around postage, labor, supply chains, and paper.

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11/17/2021

Greg Cholmondeley

Company announces four simultaneous major releases

Rochester Software Associates recently announced four major product releases. This blog provides an overview of each and their impact on the market.

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11/16/2021

Riley McNulty

Smart investment makes for a stylish ROI

In October 2021, Big Picture Magazine and Keypoint Intelligence fielded a survey of US printing establishments to examine the digital printing opportunity in the interior décor market. This blog explores some of the key findings from this research.

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11/11/2021

Keypoint Intelligence

New partnership follows RICOH 3D for Healthcare solution announcement in August

This blog focuses on Ricoh USA partnering with Stratasys to provide point-of-care anatomical modeling services to healthcare facilities.

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11/10/2021

German Sacristan

The strategy should drive the communication channels (not the other way around)

There is so much obsession, competition, and importance placed on marketing channels. This blog helps to explore the best methods for choosing the right channel for the right campaign.

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11/09/2021

Greg Cholmondeley

Marketing director’s message puts workflow automation above everything else

This blog features a podcast interview with Jan De Roeck, Marketing Director at Esko, concerning his perception of the market and what Esko offers. Topics include automation, limits in efficiency, and overcoming miscommunication.

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11/02/2021

Eve Padula

Traditional forms of communication remain vital and effective

The members of each generation have their own unique preferences about how they like to shop, how they spend their money, and how they want to be marketed to. This blog explores how to best reach across the generations and build a connection.

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11/01/2021

Keypoint Intelligence

Demand increases mass-personalization, performance, and sustainability

This blog recaps the interview with the head of HP 3D Printing & Digital Manufacturing’s Commercial Business, Jon Wayne, about the company’s 3D printing achievements.

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10/29/2021

Keypoint Intelligence

Zuckerberg invests big in a metaverse future

This blog focuses on Facebook's jump to Meta and the future of the metaverse.

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10/27/2021

Keypoint Intelligence

Specialty print, automation, affordability, and sustainability among the many highlights

From October 12-15, thousands of professionals and hundreds of exhibitors gathered for the FESPA Global Print Expo 2021 in Amsterdam. This blog explores some key points and technologies presented at the show.

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