The Key Point Blog

12/22/2020

German Sacristan

How commercial printers could benefit from better relationships with their customers

With many companies expanding, the strategic marketing question is whether to use centralized or decentralized marketing across multiple locations. This blog explores the benefits and costs of each method, as well as how to get the best of both with W2P strategies.

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12/16/2020

Colin McMahon

What to expect in 2021

In many ways, COVID-19 has been an accelerator, pushing many industries including print into greater digital readiness. In other words, fulfilling the promise of industry 4.0 transformation, which began many years ago.

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12/14/2020

Colin McMahon

Two days dedicated to reaching the future

Innovation was the dominant theme as companies such as HP, Microsoft, UPS, Zoom, and others held panels discussing technological developments and refining decentralized work solutions.

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12/03/2020

Colin McMahon

Projecting wider industry movements in a time of increased acceleration

Around the start of every year, Keypoint Intelligence’s subject matter experts release a series of roadmaps that outline the trends we expect to see in the coming months. In a recent webinar, our Production Group Directors (along with CS&PO Randy Dazo) discussed such movements that are impacting the print industry.

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11/30/2020

Riley McNulty

An update to the April and June surveys

In April and June of this year, Big Picture Magazine and Keypoint Intelligence conducted surveys of sign shops, commercial printers, and in-plants to gain a perspective on how the industry is coping with the impact of the COVID-19 pandemic. This blog explores updates to this data.

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11/19/2020

Ryan McAbee & Eve Padula

The final word on this year’s digital experience

Last week, the PRINTING United Digital Experience ended its 14-day run. Featuring four hours of vertically focused content each day, PRINTING United 2020 was really a mix of mini-events rather than a single event with a cohesive focus.

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11/17/2020

Mack Brothers

Getting the Customer to be (nearly) always right

With the right combination of ingredients used in a strategic way, companies can create a sauce that becomes the foundation of myriad success stories. In Part 2 of the Secret Sauce blog, we look at customer experience and expectations.

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11/03/2020

Christine Dunne

“Essential” sectors have lowest penetration, representing persistent print opportunities

Much has been said recently about the shift to remote working that has been driven by the pandemic. This blog looks at those job listings that are actually remote and who is listing them.

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11/03/2020

Deborah Hawkins

The new joint venture helps Sharp continue to grow beyond the realm of print

Japan’s Sharp Corporation, under the guiding hand of its Taiwan-based parent company Foxconn Technology Group, just closed its previously announced deal to form a joint venture with display maker NEC Corporation. This blog explores the details.

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11/02/2020

German Sacristan

A look at what needs to happen for that to take place

We have seen a recent surge in many packaging applications, but there are many questions about commercial print. This blog explores the potential end of offset printing due to COVID-19.

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