The Key Point Blog

05/05/2022

Eve Padula

USPS promotions can enhance your direct mail…and save you some money!

Every November, the United States Postal Service publishes its direct mail promotions for the coming year. We discuss here how to make the most of these promotions as well as the benefits of printing with expanded colors and textures.

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05/04/2022

Andrew Young

Looking forward to the return of an important customer communications event

It was recently announced that Xplor22 will be held this September near Tampa, Florida. We discuss here our expectations for the show as well as look back at past versions of Xplor.

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05/03/2022

Carl Schell & Jamie Bsales

Production print and digital transformation central to company’s new Client Engagement Center

Supply chain was a major topic of discussion. Along with production print, the agenda was heavy on digital transformation/managed IT and Rev’d Up, the company’s new dealer program.

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04/29/2022

Priya Gohil

Our shops now have robots

Additive manufacturing is becoming less theoretical for many consumers as more locations are making use of 3D printing. We discuss here some examples that can be seen in the UK that range from upcycling plastic to producing vegan food options.

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04/27/2022

Johnny Shell

The unexpected, yet beneficial aspects that can fuel our creativity

The print-on-demand industry continues to grow by double-digits each year, fueled by custom-made t-shirts, mugs, and bags that can be made without the hassle of inventory management. We discuss here how print-on-demand has changed the market as well as provide some options for would-be designers looking to make their own products.

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04/25/2022

Eve Padula

Emerging technologies can help your direct mail pieces hit their target

Although direct mail campaigns hold an important place in the overall media mix, many marketers still question the value of investment or do not understand how to modernize their direct mail pieces for maximum impact. Here, we discuss the main concepts of color theory and how they can affect a printed piece as well as the viewer.

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04/22/2022

German Sacristan

Keypoint Intelligence awards first-ever BLI Pacesetter for sustainability in production print

The topic of sustainability has broadened over time to involve not only the environmental conversation, but also social responsibilities and economic development. We discuss here how sustainability is affecting the print market as well as Keypoint Intelligence's new Sustainability Pacesetter award.

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04/22/2022

Lindsey Naples

Going “green” in an increasingly grey world

Plastic is not your fault, but it is a massive burden. So do what you can to lessen some of that weight—even if it’s just being mindful of what’s in your hands.

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04/19/2022

Johnny Shell

Looking at the technologies, how they work, and what’s best for you

Additive manufacturing describes the process of building a 3D object layer upon layer on a build platform until the final product is finished. Here, we describe the many available processes as well as their merits and challenges.

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04/15/2022

Jamie Bsales

And you can, too!

After Russia's invasion of the Ukraine, Anonymous decided to support the Ukrainian people by sending anti-war messages to printers around the Russian Federation. We discuss here how security exploits can be located and used.

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