The Key Point Blog

04/09/2019

Keypoint Intelligence

US Mailers have been waiting for the USPS to release its findings from a request for feedback initiated last summer, and the answer has now arrived. The USPS will not be making changes to the Marketing Mail category. This is good news for mailers because the USPS was considering changes in the standards for Marketing Mail letters and flat that would limit the definition of Marketing Mail to paper-based, non-merchandise content. By definition, flats processed by the USPS can be no thinner than a quarter of an inch and no thicker than three-quarters of an inch, with dimensions between 6 1/8 and 12 inches in height and 11 ½ and 15 inches in length. Length is parallel to the address.

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04/08/2019

Ron Gilboa & Colin McMahon

At the end of March, the Seiko Epson Corporation (Epson) announced that it plans to return to the OEM market with a new lineup of PrecisionCore printheads. According to the company, the move was made to help expand digital printing capabilities in commercial and industrial environments.

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03/28/2019

Eve Padula

The act of personalization was once as simple as incorporating the recipient’s name in various parts of a communication, but ongoing innovations in customer segmentation and data mining mean that today’s enterprises now have access to more information about their customers than ever before. Armed with this wealth of personal information, enterprises can create trusted one-on-one relationships with each of their customers. In parallel, consumers’ expectations are also shifting—people understand that their providers have access to a great deal of their personal information, and they actually expect any communications to reflect this level of knowledge.

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03/07/2019

Keypoint Intelligence

By now you have read about the highly capable printing equipment that supported the Hunkeler Innovation Days demonstrations of Hunkeler, Horizon, Meccanotecnica, Kern, Bowe, Muller Martini, GUK, Sitma and others. You have probably read about the Agilox Intelligent Guided Vehicle that traveled the floor among the attendees moving paper and finished work among the stands.  But what you may not have read about are some of the other solutions worthy of your attention. They range from real-time shop floor monitoring to service, to accessibility, and all have a place in print production environments.

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03/05/2019

Keypoint Intelligence

The Hunkeler innovationdays started out as a humble open house event of a Swiss finishing manufacturing company. Indicating a forward-thinking company, the innovationdays morphed over the years into the most important global event for continuous feed production document printing – as finishing equipment is naturally best demonstrated in conjunction with a printing system. Visitors love the idea of seeing printing lines from all major vendors sitting side-by-side and feeding the finishing lines for converted products. The 2019 iteration improved again on the number of exhibitors and visitors with about 100 exhibitors and 6,500 visitors expected for the show.

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02/26/2019

Keypoint Intelligence

On February 24, 2019, Microsoft unveiled Hololens 2, the successor to its augmented reality headset, Hololens. Almost three years have passed since the developer edition of the first Hololens became commercially available. In that time, numerous other AR, virtual reality (VR), and mixed reality (MR) headsets have come to market. All the while, software creators and content developers have used this time to create a wealth of programs – some simple, some quite complex.

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02/15/2019

Keypoint Intelligence

Around thirty print industry analysts and press media flocked like snow birds to Boca Raton, Florida, this week for Canon Solutions America’s (CSA) 2019 Media and Analyst days. The company shared positive financial results and customer successes from last year, in addition to sharing its future vision for leveraging technology and humanity to bring value to customers.

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02/11/2019

Keypoint Intelligence

In a few week’s time, on February 25-28, Hunkeler is opening its doors again for the high-volume printing and paper processing industry at the 13th Hunkeler Innovationdays in Lucerne, Switzerland. This year shows an increase in number of exhibitors from around 90 in 2017. This year about 100 exhibitors are staging demonstrations of 40 practical solutions over two halls at the Lucerne Trade Fairgrounds.

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02/06/2019

Keypoint Intelligence

On demand production print digital front ends (DFEs) began their competitive march in the late 1990s when Scitex Corporation announced its entry into the print on demand (POD) space by launching the Spontane printing system. The solution was an OEM version of the Fuji Xerox Docucolor 40. During that same timeframe, Scitex also developed a DFE version of its Brisque Prepress system and adapted it for the on-demand market. This announcement started a high-end competitive DFE battle between EFI, Scitex, and to some extent ColorBus.

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01/29/2019

Marc Mascara & Eve Padula

Designing for offset print is nothing new; the PDF revolution is a distant memory at this point and the “how to design for print” guides are long gone. For quite some time, designers have understood how to extend gamut and design for that hit of varnish. With that said, designing for these offset jobs was always difficult and somewhat restrictive to the creative process. Any creative liberties typically added a significant amount of time to the process because prepress often needed to make corrections to the designers file for reliable printing. As a result, commercial printers have always had a love/hate relationship with the creative members of the design community. This all began to change when the HP Indigo Digital Presses began to roll out 7-color liquid toner capabilities. It was still important to educate the design community, but not in terms of capability—the focus shifted to learning how best to design a clean file for prepress.

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