The Key Point Blog

10/25/2018

Keypoint Intelligence

Consumer electronics specialist Nintendo has been enjoying positive growth. Its newest video game console, the Nintendo Switch, is proving quite popular among consumers who are seeking an innovative gaming experience at home and on the go. With its numbers back in the green, the Japanese video game manufacturer has returned to doing what it does best—taking creative risks. One of its most recent products, Nintendo Labo, exemplifies the company’s desire to push the envelope.

Read

10/15/2018

Keypoint Intelligence

The digital revolution is impacting every industry, and this includes wide format printing. Advancements in digital wide format technology have created the potential for new offerings. This is important news for a wide variety of businesses, including marketing firms as well as sign, graphics, and visual communication companies. In our recent analysis, Embracing Digital Wide Format Printing, Keypoint Intelligence – InfoTrends explores how signage companies can leverage these innovations and highlights the benefits of making the switch.

Read

10/02/2018

Keypoint Intelligence

A mere decade ago, personalized video marketing was seen as a customer communication method with limited return on investment potential. The average consumer had a PC or laptop, but smartphones were just beginning to take off. Google had purchased YouTube only two years prior and the website was still learning how to monetize itself. Thanks to the speed of the digital revolution, much has changed in ten years. Personalized video marketing is quickly becoming an effective method of engaging new and existing customers.

Read

09/20/2018

Keypoint Intelligence

The biannual International Woodworking Fair, which took place August 21-25 in Atlanta, GA, held its inaugural Digital Printing Symposium, which was created in partnership between IWF, the organizers of the show, Surface & Panel Magazine, and Keypoint intelligence. While this symposium is new, digital printing has actually been part of the woodworking industry for some time. That said, the need to short-run cost-effective decorative surfaces, as well as ongoing development in digital inkjet printing sector, is creating a perfect storm for the technology to meet woodworking’s market needs.

Read

07/25/2018

Keypoint Intelligence

Last week Esko announced its acquisition of BLUE Software, LLC, a label and artwork management software company headquartered in Chicago, Illinois. BLUE will join other Esko acquisitions, Enfocus and MediaBeacon, and sit under Danaher’s Product Identification platform of companies. In the issuing statement, Esko President Udo Panenka, said “We are relentlessly seeking to reduce time to market, cost and quality risk in the end-to-end packaging value chain. The acquisition of BLUE enhances Esko’s unique set of tools to enable brand owners and their partners to improve all three.”

Read

07/12/2018

Keypoint Intelligence

HP Announces the Latex R1000 – The Latest Addition to The Latex R Series

On July 9th HP announced an expansion to its newly released R Series of latex printers, the R1000 Printer. Like the previously released R2000, the R1000 is designed for printing on a number of both rigid and flexible substrates including foamboards, PVC cardboard, fluted polypropylene, solid plastics, aluminum, wood, and glass. Like the R2000, which Keypoint Intelligence reported on when it was first announced, the R1000 is designed for a variety of applications within the sign & display and decorative printing industry segments.

Read

07/11/2018

Keypoint Intelligence

Do you go to vendor open houses and networking events? If you are a customer of any of the big hardware vendors or many of the independent software vendors you are likely to receive a cheery invitation to one or more events each year that give you an opportunity to hear from the company executives and listen to technical presentations on current and future products. They usually bring in a few industry speakers and try to create an environment where everyone has an opportunity to network. These are valuable experiences for the vendors who host them, the customers who attend them, and the journalists and analysts to attend, as well.

Read

07/03/2018

Keypoint Intelligence

Xerox unveiled their latest production printing press during two jam-packed events in the US and Europe. The first event took place May 9th outside Rochester, NY at the Xerox Gil Hatch Center for Customer Innovation — the largest digital print showcase in the world.

Read

06/18/2018

Keypoint Intelligence

With all eyes on high volume production solutions we often overlook the small solution that can add value and enhance print at a very affordable level. At Print4All – the Italian print show combing all kinds of print from commercial, to packaging, to industrial – Xerox highlighted its recently launched Iridesse. Simultaneously in the corner of the booth, Xerox’ Italian concessionaire M.C. System showed its BiancoDigitale print and print enhancements system, based on a modest Xerox C60 Light Production device.

Read

06/18/2018

Keypoint Intelligence

While the overall office equipment markets in NA and WE are mature, Keypoint Intelligence/InfoTrends expect continued growth in A4 Color Laser and Business Inkjet Segment 3 & 4 according to recently published SF Printer and MFP Hardware Forecasts for both regions. In addition, the shift from SF printers to multi-functional devices will continue. According to the forecast, in North America, SF Laser printers represented 46% of total shipments in 2017 and are expected to decline to 42% of devices compared with MF shipments which will grow from 52% to 58% by 2022.  While in Western Europe MF shipments will grow from 55% to 59% of total shipments during the same period.

Read