The Key Point Blog

04/23/2020

Keypoint Intelligence

The Importance of Market Research Firms

Many market research companies, Keypoint Intelligence included, hire industry experts to help create and refine content. This is a logical move as we tend to have more hands-on experience than the layperson—not to mention a greater familiarly with the challenges impacting our industry.

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04/23/2020

Riley McNulty & Eric Zimmerman

Sign Shops and Commercial Printers Share Opinions

As the United States grapples with the impact of the coronavirus, most states have implemented strict social distancing guidelines and have shuttered large sections of their economies.

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04/21/2020

Marc Mascara & Eve Padula

Consumer Preference Takes Center Stage in Today’s Uncertain Times

Data from our Annual State of Transactional Communications consumer surveys uncovered a 5% year-over-year drop in this share. It is also interesting to note that the share of respondents between the ages of 18 and 34 who accessed their transactional communications electronically declined even faster than the other age groups.

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04/20/2020

Keypoint Intelligence

Is Coronavirus Triggering Industry 5.0?

The pandemic’s dramatic appearance has accelerated numerous trends while slowing others. So, with all this disruption, could it be possible that the coronavirus has caused a premature change in industry operation?

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04/14/2020

German Sacristan

Estudios Durero Thinks with Its Heart

Most companies today are struggling, while others have found a way to adapt to the current environment—most likely, this will pave the way to future success.

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04/09/2020

India Tatro

A List of Cancelled and Postponed Events

Many shows with an original date in March through June 2020 have been postponed with the hope of holding the event in the fall, while others have canceled altogether with the intention of returning in 2021.

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04/09/2020

Keypoint Intelligence

EFI Reggiani Drives Sustainability for Textile and Apparel Direct-to-Fabric Printing Solutions

As is the case for many other trade shows that were supposed to take place during the first half of this year, FESPA 2020 has been postponed due to the coronavirus. Originally scheduled for March 24 – 27, the event has been rescheduled to October 6 – 8. This postponement didn’t stop EFI Reggiani from announcing its new textile solutions, and FESPA attendees will hopefully get to experience these innovations firsthand later this year. FESPA October will also enable the company to introduce further innovations as the product lineup continues to evolve.

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04/02/2020

Keypoint Intelligence

Mimaki’s Mantras at Virtual FESPA Press Launch: Bigger is Better, Collaboration is Key, and Flexibility is Favourable

In light of the postponement of FESPA 2020, Mimaki Europeresponded quickly by announcing its planned product launches via a webinar. Ronald van den Broek (General Sales Manager, EMEA) provided an overview of the product announcements, Bert Benckhuysen (Senior Product Manager, EMEA) went into more detail on the products, and Danna Drion (Senior Marketing Manager) outlined Mimaki’s upcoming series of virtual meetings and customer/press communications as a result of the COVID-19 pandemic. The company’s strategic objectives for this year include continued investments in innovation, efficiency, and competitiveness for all business units. The actual FESPA event, which is now scheduled for October 2020, is expected to bring further announcements. The primary sign & graphics and textile printing announcements from the webinar are outlined below.

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04/01/2020

India Tatro

Canon Launches varioPRINT iX-Series of Sheetfed Presses

On April 1, 2020, Canon announced the latest update to its varioPRINT series of digital printers. Designed with commercial printers in mind, the varioPRINT iX-Series offers a wide variety of capabilities to improve automation, productivity, and media handling. Following on the success of the original varioPRINT platform that was introduced in 2015, this announcement demonstrates Canon’s continued efforts to combine digital capabilities with the quality and productivity of offset.

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03/27/2020

Keypoint Intelligence

The Softer Side of Innovation: Kornit Announces Neopigment Robusto Softener Solution

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