The Key Point Blog
Smart Planning During a Time of Pause
Keypoint Intelligence’s research has confirmed that most print service providers have seen a drop-off in sales and/or an uptick in cancelled orders due to current market conditions. In times like these, it’s actually more important than ever to focus on the marketing element of your business strategy.
ReadFiguring out How to Get through a Pandemic
During the COVID-19 pandemic, we have two choices: we can react to what is happening or act before it does. If we hope to influence the outcome, we must shift our focus from what is going to happen to what we want.
ReadInsight from the Software Investment Outlook Studies
This article promotes Keypoint Intelligence's European and North American Software Investment Outlook reports. These research reports can help PSPs evaluate financial health and operational execution.
ReadEpic Meaning and Calling People to Action
Gamification has the power to impact your business on multiple levels every day. This is part two of our series on the subject matter.
ReadInnovation, Manufacturing, and Philanthropy Mix to Address New Reality
The office technology and production printing sectors continue to use innovation, manufacturing, and philanthropy to help medical professionals, patients, workers, and the general public during the COVID-19 crisis. This blog reviews many of these initiatives.
ReadThe Importance of Market Research Firms
Many market research companies, Keypoint Intelligence included, hire industry experts to help create and refine content. This is a logical move as we tend to have more hands-on experience than the layperson—not to mention a greater familiarly with the challenges impacting our industry.
ReadRiley McNulty & Eric Zimmerman
Sign Shops and Commercial Printers Share Opinions
As the United States grapples with the impact of the coronavirus, most states have implemented strict social distancing guidelines and have shuttered large sections of their economies.
ReadConsumer Preference Takes Center Stage in Today’s Uncertain Times
Data from our Annual State of Transactional Communications consumer surveys uncovered a 5% year-over-year drop in this share. It is also interesting to note that the share of respondents between the ages of 18 and 34 who accessed their transactional communications electronically declined even faster than the other age groups.
ReadIs Coronavirus Triggering Industry 5.0?
The pandemic’s dramatic appearance has accelerated numerous trends while slowing others. So, with all this disruption, could it be possible that the coronavirus has caused a premature change in industry operation?
ReadEstudios Durero Thinks with Its Heart
Most companies today are struggling, while others have found a way to adapt to the current environment—most likely, this will pave the way to future success.
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