The Key Point Blog
Is this a promising future or dark reality?
Trade shows have been a source of new business for a long time, but there are probably few traditional exhibitors in the printing industry that don’t have a love/hate relationship with them. We discuss here the efficacy of trade shows as they currently are as well as ways to improve them.
ReadAnd why brands should care?
Recently, Meta Platforms announced the launch of a digital clothing store where users can purchase designer outfits for their digital avatars. We discuss here some of the key designers making digital fashions as well as the implications this has on the market.
ReadTop insights from our webinar on the opportunities in wide format, textile, and packaging
Keypoint Intelligence recently hosted a subscriber-only webinar on the topic of sustainability across the wide format, packaging, and textile markets. We discuss here some of the key details of this webinar and further exploration into "green" initiatives for the production print industry.
ReadAn online presence is key to increasing brand awareness
Establishing an online presence through social media can be critical to increasing brand awareness in today’s business environment. We discuss here the differences in certain platforms as well as the means to best utilize several popular apps and sites.
ReadLooking forward at the wide format print market
Wide format is a resilient industry and as public events continue to open back up in full force, it’s no wonder that these shows were so busy. We discuss here our outlook for the industry.
ReadUsing small businesses and 3D printing technology for my wedding
Crafting and personal props are just a very small drop in a very large bucket when it comes to Additive Manufacturing possibilities.
ReadLooking at the Gulf Print and Pack 2022 show
The Gulf Print and Pack event was held at the Dubai World Trade Centre from May 24th-26th, 2022. We discuss here some of the key points from the show as well as a clear celebration of the printing and packaging technology.
ReadCompany’s President of Dealer Sales discusses diversification, supply chain, and plenty more
Diversification beyond print at the OEM and dealer levels was happening long before the pandemic hit, and it has only increased in frequency. This interview between Carl Schell and Konica Minolta's Laura Blackmer explores this level of diversification as well as supply chain issues and other topics.
ReadAre you getting the most out of your printed marketing campaigns?
Despite mass digitization of marketing over the last 25 years, direct marketing has continued to grow in terms of uptake and consumer response. We discuss here four top trends for diversifying direct marketing campaigns.
ReadA recap of FESPA Global Print Expo 2022 in Berlin
Attendees of the FESPA Global Print Expo 2022 in Berlin showed up en mass to see the latest printing, media, and software solutions from over 325 exhibitors. We discuss here some of the key exhibitors as well as the products shown.
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