The Key Point Blog


Christine Dunne

New Knowledge, Products, and Processes Will Help Pave the Way Forward

Office equipment dealers have been hurt by the COVID-19 pandemic, but they are ready to bounce back stronger than ever. Dealerships interviewed for this piece say the last couple of months have given them extra time to learn new skills, brainstorm new product offerings, and improve processes.



Eve Padula

Smart Planning During a Time of Pause

Keypoint Intelligence’s research has confirmed that most print service providers have seen a drop-off in sales and/or an uptick in cancelled orders due to current market conditions. In times like these, it’s actually more important than ever to focus on the marketing element of your business strategy.



German Sacristan

Figuring out How to Get through a Pandemic

During the COVID-19 pandemic, we have two choices: we can react to what is happening or act before it does. If we hope to influence the outcome, we must shift our focus from what is going to happen to what we want.



Christine Dunne

Innovation, Manufacturing, and Philanthropy Mix to Address New Reality

The office technology and production printing sectors continue to use innovation, manufacturing, and philanthropy to help medical professionals, patients, workers, and the general public during the COVID-19 crisis. This blog reviews many of these initiatives.



Jamie Bsales

On-Premises Servers, Devices, and Data Are Useless When No One Is There

Businesses are still far too reliant on the traditional on-premises architecture. While many companies have migrated some functions to the cloud, the COVID-19 pandemic saw plenty of IT folks scrambling to set up VPNs to allow remote access to critical applications and files that reside on-site.



Colin McMahon

Three Hows to Maximizing AR

Once the pandemic is done, the road to recovery from COVID-19 may be challenging for certain companies due to a variety of factors. These include retraining whatever workforce was lost, working to get productivity back up to normal levels, and communicating challenges across an array of different teams and environments.



Riley McNulty & Eric Zimmerman

Sign Shops and Commercial Printers Share Opinions

As the United States grapples with the impact of the coronavirus, most states have implemented strict social distancing guidelines and have shuttered large sections of their economies.



Christine Dunne

Business Closures, Recycling Delays Among Current Challenges

With the coronavirus crisis in full swing, the topic of sustainability may be a bit (or, let’s admit, a lot) less top of mind for organizations. That said, it is Earth Day, and the need to preserve our planet doesn’t just disappear with a health disaster.



Marc Mascara & Eve Padula

Consumer Preference Takes Center Stage in Today’s Uncertain Times

Data from our Annual State of Transactional Communications consumer surveys uncovered a 5% year-over-year drop in this share. It is also interesting to note that the share of respondents between the ages of 18 and 34 who accessed their transactional communications electronically declined even faster than the other age groups.



John Shane

Analysis on 20 Vertical Markets Included

With mounting interest in understanding the future of our industry and the impact of COVID-19 on print volume, Keypoint Intelligence has updated our model to reflect changes we’ve seen since the original was released.