The Key Point Blog

04/06/2017

Keypoint Intelligence

For shooting video mobile phones are the go to camera

videodevicesGone are the days where people had only one choice to shoot videos – the camcorder. Today there is no shortage of video options available to people. Many people have a video camera right in their pocket – thanks to our always on-hand mobile phones (even dumb phones can shoot an OK video in a pinch). Will these non-traditional video capable devices keep putting the squeeze on traditional camcorders? According to recent survey results, it would appear to be so.

Read

04/04/2017

Marlene Orr

New Sections Include Those on Apps, Platform and Mobility

In an effort to meet the changing needs of the document imaging industry, the Keypoint Intelligence-Buyers Lab team of analysts and designers has completely revamped the existing Lab Test Reports for printers and MFPs (both A4/printer-based and A3/copier-based).

Read

04/03/2017

Keypoint Intelligence

Samsung Galaxy S8 & S8+ are (Finally) Here

Samsung Galaxy S8 & S8+

Samsung Galaxy S8 & S8+

Read

03/27/2017

Keypoint Intelligence

Company Adds to the Evolution of Infill

At a recent event at the MakerBot headquarters in Brooklyn, New York, the company demonstrated its new infill advancement, MinFill.

Read

03/22/2017

Andrew Unsworth

BLI’s Testing Shows That the Easy-To-Use OMS-500 Helps Businesses Get the Correct Communication to the Right Recipient at a Fast Pace

As anyone who’s ever had to stuff envelopes with letters to customers will know, getting the correct correspondence to the right person is tricky. Thankfully, NeoPost’s OMS-500 software takes the pain out of preparing and sending important business communications.

Read

03/20/2017

Keypoint Intelligence

WorkForce Enterprise WF-C20590 and WorkForce Pro WF-C869R Latest Additions to Epson’s Portfolio

Today, Epson announced two new office printing devices: the WorkForce Enterprise WF-C20590 and the WorkForce Pro WF-C869R.

Read

03/13/2017

Carl Schell

Strong Market Share Numbers, Growing Partnerships Highlight Canon’s Latest Event

Six months after launching its “One Canon” initiative at its U.S. headquarters in Melville, New York, Canon U.S.A. hosted an intimate gathering of analysts and members of the press in Boca Raton, Florida.

Read

03/13/2017

Eve Padula

Move Over Millennials… It’s Time to Think About Generation Z!

Over the past several years, marketers across all industries and categories have become obsessed with Millennials—what are the best ways to reach them and help them form meaningful connections with brands? Because Millennials have a unique sense of self and a non-traditional approach to life stages, marketing to this captivating generation has been a challenge. Marketers are only just beginning to understand Millennials, but there’s a whole new game in town with the rise of Generation Z. This is the first generation of consumers that was born into a digital world, and these individuals don’t know life without the Internet, smartphones, tablets, and social media. What are the best ways to engage with this up-and-coming and always-on generation? Although generational start and end dates are imprecise, Millennials—also called Generation Y—generally include those individuals born between the early 1980s and the mid-1990s. Meanwhile, Generation Z individuals—also called Post-Millennials or the iGeneration—were born after 1995. As yet, there is little consensus about ending birth years for this group. Millennials were coming into young adulthood at the turn of the century, and the oldest of this group are now about 35. Some have been in the workforce for quite some time and have already begun to reshape Corporate America. The oldest Gen Z individuals are only beginning to graduate from high school/college and enter the professional workforce, so only time will tell what changes this group will bring to the workforce of tomorrow. Gen Zers may be too young to have affected the workplace as yet, but they are already having a profound impact on family purchasing habits and the retail marketplace. In January 2017, IBM and the National Retail Foundation released a report entitled Uniquely Generation Z: What Brands Should Know About Today’s Youngest Consumers. This report surveyed over 15,000 Gen Z individuals between the ages of 13 and 21 and also conducted interviews with 20 Senior Marketing Executives to determine how these consumers engage with brands. As this generation continues to come of age, they will have a major impact on future communication strategies.

Read

03/10/2017

Keypoint Intelligence

Mal Baboyian and the New Canon Océ Colorado 1640

Mal Baboyian has 45 years of industry experience, an extremely long job title, and a lot of responsibility at Canon. He’s the Senior Vice President of Canon U.S.A.’s Business Imaging Solutions Group for Océ Product Marketing and Support. This covers a wide range of Océ-branded products, including two exciting new devices: the ProStream continuous-feed color inkjet printer and the Colorado 1640 64″ wide format UVgel roll-to-roll printer. This week at the One Canon press/analyst event in Boca Raton, Florida was the worldwide unveiling of the Colorado 1640 and Baboyian thinks it is Océ’s most important wide format graphic arts product introduction in 25 years. To say that he’s excited about this product would be an understatement—and this is a man who has seen quite a few wide format products. For one, he has helped Canon Océ to reach 6,000 unit placements worldwide in the very successful Arizona product line.

Read

03/10/2017

Keypoint Intelligence

A look at the 2017 Digital Solutions Cooperative (DSCOOP) and Jetcomm!

Pat McGrew
Director, Production Workflow

Read