The Key Point Blog


Carl Doty

3D print will be manufacturers’ digital disruption—decades in the making

This blog explores additive manufacturing and the benefits that come along with it, noting that additive manufacturing is poised to affect the products we use and take for granted every day.



Eve Padula

In a rapidly evolving market, offering choices is key!

When COVID-19 first emerged, many businesses responded by reducing their marketing budgets and offerings. This blog explores the necessity of offering customer's the method of communication that they prefer.



Jamie Bsales

The pandemic sent everyone scrambling for new laptops, but that rush may be subsiding

The global pandemic disrupted a lot of business IT spending plans, with one of the most noticeable areas being the jump in unplanned laptop purchases. This blog takes a look into that trend cooling down, future shifts to the cloud, and the possible impacts that could have.



Christine Dunne & Pete Emory

These include manufacturing aids, medical models, and end-use parts

This blog explores our discussion with Andrew DiLaura, Vice President of Sales & Marketing at CADimensions. We will look into the current 3D print market as well as how CADimensions is seeing this industry grow.



Randy Dazo

Keypoint Intelligence to educate on the office and dealers of the future

We may not be able to predict the entire future, but we can help with what we’ve learned from the past, our newest research findings, and involving industry leaders that can all help you see a clearer future for the office and dealers.



Keypoint Intelligence

Inline pretreatment, ease of use just two of the driving factors

Digital pigment technologies helped shape the customization culture that is prevalent among many of today’s online shoppers, and this technology is now making its way into textile direct-to-fabric. This blog explores some of the advancements in pigment technologies for DTG printing.



Lee Davis

Do you have a repetitive, tedious task? There’s a robot for that!

Robotic process automation leverages AI, machine learning, and “software robots” to automate tasks that are typically performed by humans. In this part of our New Normal Skills Economy series, we look at how RPA can be used effectively.



Eve Padula & Marc Mascara

Will it be the final nail in transactional mail’s coffin?

Enterprises are currently sending customer communications that encourage or even force consumers to go paperless for their transactional documents. This blog explores recent Keypoint Intelligence survey data on the effects of paperless and print communications.



Carl Schell

Time-lapse video shows complete marine biodegradation in just 58 days

Nobody in the print industry probably ever thought that Keypoint Intelligence would at some point test the biodegradation of a straw in a fish tank. But we used to test many other types of products, sooo…why not biodegradable straws?!



Eve Padula

Targeted, personalized content makes direct mail stand out

Many organizations are increasing their focus on direct marketing initiatives as they strive to capture and keep consumer attention. This blog explores how to reach consumers across several channels.