Mack Brothers

Chief Executive Officer

Mack is Chief Executive Officer of Keypoint Intelligence, with a focus on bringing clarity and data-driven insights to the digital imaging and document solutions industry globally. In this role, he oversees the strategy and operations of the company and its offerings, as it serves clients’ needs across the entire strategy and operational value chains and strengthens its position as the leading player in this market. A research, advisory, and consulting industry veteran, Mack is a results-oriented professional who combines strong analytic and business skills, with a high-energy, personal approach to leading people who are the ley to creating a delighted base of clients. Mack was formerly Chief Product Officer at Forrester Research and has previously held many senior leadership roles in the syndicated research/advisory industry, including at IHS Markit, Global Insights, Wood Mackenzie, and Cambridge Energy Research Associates. He holds a Master of Science in Management degree from Georgia Tech with concentrations in marketing and information technology management, and both a Bachelor of Science in psychology and a Bachelor of Arts in Latin from Sewanee-The University of the South.

Deanna Flanick

Chief Revenue Officer

In her role at the helm of Sales, Marketing and Product Development, Deanna is responsible for driving global growth for the full portfolio of Keypoint Intelligence’s products. Deanna emphasizes a customer-first model, structuring the business and its product offerings around key customer needs. Prior to joining Keypoint Intelligence, Deanna was Vice President of Sales and Marketing at Elsevier Business Intelligence, a division of Reed Elsevier acquired by Informa. She has held management positions in the pharmaceutical industry for companies that include Roche Pharmaceuticals, Abbott Laboratories, and Knoll Pharmaceuticals. She earned her BS at the University of Toledo.

Randy Dazo

Chief Strategy and Operations Officer

Randy Dazo is the Chief Strategy and Operations Officer at Keypoint Intelligence. Mr. Dazo is responsible for all of Keypoint Intelligence’s current and new product strategies and the growth of these businesses. In addition, Dazo’s groups include the delivery and marketing of content, testing, products and services for the organization worldwide. With more than 30 years of experience in the IT & office technology industry, Randy leads Keypoint Intelligence's continuous information service practices on a global basis. Previously, Randy held senior positions at Ricoh, Sharp, Net2Phone, Minolta, and Canon in various roles of strategy, product & channel marketing, sales, training, service and professional services & solutions. Randy holds a Bachelor’s Degree in Economics with a minor in Technology from State University of New York at Stony Brook.

Chris Jones

Chief Technology Officer

Chris Jones is the Chief Technology Officer of Keypoint Intelligence, responsible for all Internal IT Operations and Application Development/Integration services for customers. Chris has over 20 years of IT experience in support and application development serving as Director of IT for InfoTrends for over 15 years and prior to that was in the IT support group at Giga Information Group (Now Forrester). Chris holds a BS in Computer Science from the University of Vermont.

Matt Farmer

Vice President of Finance

Matt Farmer is the Vice President of Finance at Keypoint Intelligence, responsible for the finance and accounting departments. Matt has over 10 years of corporate finance & accounting experience, six of which have been with Keypoint Intelligence. Prior to joining Keypoint Intelligence, Matt served as the Controller in charge of the accounting operations at a small vitamin/supplement wholesaler. Matt began his career in public accounting where he was responsible for various functions, including audit, accounting and tax services. Matt holds a BS in accounting and international business from the Rochester Institute of Technology.

Pete Emory

Director of Research and Lab Services, U.S./Asia

Pete Emory has over 30 years of industry experience, including time with Sharp (on the dealer side) and Mita (in its U.S. headquarters). He has been a member of Keypoint Intelligence's lab team for 21 years, serving first as a Senior Test Technician and then, for over a decade, as Manager of Laboratory Testing. Today, Pete is responsible for driving the development of test methods and procedures, evaluating products, and overseeing all aspects of testing in his role as Director of U.S. Research and Lab Services U.S./Asia.

David Sweetnam

Director of Research and Lab Services, EMEA/Asia

David has over 21 years of experience in the imaging industry starting as a lab analyst during the early days of mainstream digital print innovation through to senior research and technical lab services management positions in both the USA and Europe. Back in 2007, David set up the BLI European lab and research operation in the UK and has overseen its year-on-year growth ever since. Before moving into the analytical and testing side of the imaging industry, David spent several years advising corporate and public sector clients for two FTSE-listed companies in the UK on a wide range of office imaging, software and communication solutions. David earned a Bachelor of Science degree in Chemistry from Reading University.

Toru Yamauchi

Representative Director, Japan Office

Toru Yamauchi is responsible for Keypoint Intelligence’s Japan office operations as well as sales, marketing and events activities in Asia Pacific. Mr. Yamauchi is responsible for achieving revenue/profit goals on yearly basis for sales in the Asia Pacific region. Prior to becoming the Representative Director of Keypoint Intelligence Japan, Mr. Yamauchi worked extensively in sales, marketing and events. He held positions of Manager across Sales, Marketing & Events for Asia Pacific. Before joining Keypoint Intelligence, Mr. Yamauchi worked in several divisions of Thomson Corporation (now Thomson Reuters), where he held several positions including Strategic Marketing Manager and Web Marketing Manager. Prior to that, he worked in the IT industry and printing and publishing industry at several research and newspaper firms in Tokyo and Texas. Mr. Yamauchi received a B.S. in Journalism and Political Science from Northwest Missouri State University.

Aaron Hale

Group Director and Chief Analyst

Aaron Hale is a Group Director and Chief Analyst at Keypoint Intelligence and is responsible for conducting market research, market forecasting, custom consulting projects, strategy and planning engagements as well as creating editorial content for product and market analysis reports. Aaron has 25+ years’ experience in the corporate enterprise, SMB, and graphic communications industries, and is passionate about helping business leaders to make strategic business decisions in their go-to-market and operational directions and then move them into actionable programs. Prior to joining Keypoint Intelligence, Aaron was serving as the senior advisor to the leadership team at Canon Solutions America (CSA) for more than 10 years. Aaron’s role extended across three primary business units, Enterprise Solutions and Services, Production Printing (PPS), and Large Format Solutions (LFS) as well as the parent company, Canon USA. In addition, he held the position of SME in Cybersecurity and was instrumental in helping to develop the CSA five pillar layered security strategy for customer engagements.