Keypoint Intelligence – InfoTrends Pools Resources for Common-Interest Studies


Keypoint Intelligence – InfoTrends is pleased to announce that several Multi-Client Studies have been recently completed and others are soon to publish before year end.

Keypoint Intelligence – InfoTrends’ detailed Multi-Client Studies tackle major industry trends and topics that impact clients and allow countless companies to fund, influence, and receive the research results. Each report is led by a team of consultants who provide key findings and recommendations by delivering in-depth analysis for optimal strategic planning.

Conducting primary research can be inaccessible for many businesses as costs can vary from project to project.  While primary data collection is a powerful method for acquiring information, some research projects are just too large to be carried out by all but the largest companies, and some are not feasible at all. By pooling resources with industry peers, these common-interest studies provide multiple companies forward-looking analysis enabling them to obtain business critical information at a fraction of the cost of conducting the study on their own.

There are an array of studies that focus on digital imaging and document solutions. Below are some recently published and soon to be completed studies:

  • In Search of Business Opportunities: Finding the Right Prospects
    This comprehensive report identifies communication spending, usage, trends and dynamics across key industries. The study surveyed communication decision makers in small, medium, and large organizations, across multiple industries, to uncover the key trends and challenges influencing media choice, purchasing requirements, vendor selection, and selling opportunities.

  • The 2017 U.S. Digital Interchangeable Lens Camera Study
    This study examines current and potential future DILC owners’ photo and video behaviors, attitudes, preferences, and ownership of digital SLRs, mirrorless cameras, and lenses. The DILC market continues to grow in importance. In 2017, InfoTrends expects that DILCs will account for 50 percent of cameras sold in the US and almost 80 percent of revenue.

  • Sizing Ink & Toner E-Commerce: Mapping the Impact of China and Third-Party Supplies
    Purchasing supplies through e-commerce marketplaces is risky for both OEMs and end users. Preliminary results from InfoTrends’ Business Purchasing Survey show about 20% of businesses report they “shop the internet” among the top two ways in which they buy ink and toner cartridges. Among the 20%, almost half of those businesses reported issues with product purchases. This study will help ink and toner OEMs better understand the threats the e-commerce marketplace landscape represents.

  • Pricing for Digital: Exploring New Models for Transactional Communications Delivery
    This study is purpose-built for service providers supporting the transactional communications market and customer communications technology vendors looking to identify opportunities for new pricing models in transactional communications delivery. Subscribers will understand how service providers are adopting new pricing models, as well as how they are pricing and packaging for digital delivery channels. Subscribers will also gain an understanding of how enterprises are shifting their buying behavior for outsourced transactional communications and willing to accept novel approaches to pricing and packaging.

  • High Speed Inkjet Printer Multi-Client Study
    This study is an extensive analysis on the growing opportunity for high speed inkjet printing systems in North America and Western Europe. Results will focus on key application categories including transactional, promotional, publishing, and packaging (primarily folding cartons). Research will include in-depth interviews with 75 existing roll fed and cut sheet inkjet press users as well as a survey with over 300 companies that are considering purchasing a system in the next 6 to 12 months. This report is designed to provide OEMs, paper mills, and finishing equipment vendors with insights for product development decisions and resources for accelerating customer sales.

  • Looking for BIG Opportunity in Graphic Communications & Specialty Printing
    Graphic communication providers are investigating new ways to grow business. More competition has firms looking to offer new products and services to increase business from current customers and attract new customers. Sign, display, and specialty graphics are important applications offering growth opportunities to commercial printers, sign shops, screen printers, and ad specialty providers. This study will help subscribers gain critical insights and fresh perspective for supporting successful product and service development, marketing, and sales, in a changing market.

For more information, please visit our completed or in progress studies, or contact

About InfoTrends 
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business.

About Keypoint Intelligence 
Keypoint Intelligence is a global data and market intelligence leader for the digital imaging industry. The company has over 125 professionals around the world who provide critical planning and go-to-market services, including in-depth market research, competitive intelligence, sales training, product testing, content creation, and customer engagement. For more information, contact Mike Fergus at or +1 973.797.2150.