Keypoint Intelligence – InfoTrends Names Mascara Director of Customer Communications Advisory Service


Keypoint Intelligence - InfoTrends announces the promotion of Marc Mascara to Director of the Customer Communications Advisory Service. In his new role, Mascara is available for speaking engagements and is responsible for conducting market research and analysis, consulting engagements, forecasting market growth, client care, and providing coverage of industry events in the customer communications market.

Marc has held positions in the graphic arts and publishing industries since 1980. Prior to joining InfoTrends, he worked at Eastman Kodak Company as Director of Marketing US/Asia for the Enterprise Inkjet Systems Division—managing regional marketing and operations for Kodak’s high-speed inkjet portfolio. Prior to Kodak, Marc held senior product management and OEM sales positions at Electronics for Imaging and Scitex Corporation.

“I’m excited to have Marc move into this specialized area where he can utilize his experience and knowledge to examine this market,” commented Ron Gilboa, Group Director of Production Technology. “This promotion is a result of Keypoint Intelligence – InfoTrends’ continued growth and look forward to having him provide our clients with quality service in his new role.”

“Marc comes to our Production Services team with experience in variable data printing products, TransPromo execution, digital production printing and communication solutions as well as development of strategies for product planning and go-to-market execution that our customers will value,” said Pat McGrew, Senior Director, Production Software and Services. “His background in both conventional and digital production, and business development provides a broad base of subject matter expertise as we continue to grow the Customer Communication Service.”

Mascara holds a M.S. Degree in Industrial Engineering from Clemson University and a B.S. Degree in Industrial Management Technology from California University of Pennsylvania.

For more information about the Customer Communications advisory service, click here.

About InfoTrends 
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. For media inquiries contact Donna O'Malley at or +1 781.616.2116. 

About Keypoint Intelligence 
Keypoint Intelligence is a global data and market intelligence leader for the digital imaging industry. The company has over 125 professionals around the world who provide critical planning and go-to-market services, including in-depth market research, competitive intelligence, sales training, product testing, content creation, and customer engagement. For more information, contact Mike Fergus at or +1 973.797.2150.