Keypoint Intelligence and Pontrelli Marketing partner to deliver new service for the dealer channel: Vertical Marketing Segmentation (VMS)


Keypoint Intelligence and Pontrelli Marketing have partnered to launch a new service critical to dealers’ business development: Vertical Marketing Segmentation (VMS). This service provides the data assessment and expert analysis needed to transform key insights into potential revenue opportunities for the dealer channel.

Keypoint Intelligence has been at the forefront of key industry data collection and analytics with its Channel Mapping and Vertical Market Business Opportunities services. This data serves as the backbone to VMS, helping dealers pinpoint key accounts and vertical markets that have a high potential for new business. The powerful combination of Keypoint Intelligence’s data and Pontrelli Marketing’s marketing foundation assessment enables dealers to align sales and marketing campaigns to win new opportunities in line with their strategic initiatives.

“We offer all of the fundamentals of a successful data-driven marketing strategy. A dealer may have some of the pieces, but we help put them together using the power of data visualization and a proven marketing foundation,” said Deanna Flanick, Chief Revenue Officer, Keypoint Intelligence. “Our data analytics and Pontrelli’s marketing resources provide dealers with exactly what they need to target the right accounts with the right messages, all while optimizing their existing CRM/ERP customer records.”

The Vertical Marketing Segmentation service is completely customized for each company. After identifying a dealer’s growth initiatives, Keypoint Intelligence and Pontrelli Marketing provide the insights, market sizing and collateral needed to kick off a strategic campaign, all while leveraging the existing partnerships within the dealer channel ecosystem.

“I’m looking forward to having the opportunity to work with Keypoint Intelligence, having utilized and benefited from many of its tools and offerings over the past 30-plus years,” said Dominic Pontrelli, President of Pontrelli Marketing. “Our unique combination of expertise is designed to offer the first true data marketing offering to the OED channel with a proven process that drives business results.”

To learn more about Vertical Marketing Segmentation, please contact or call 973-797-2100.

About Keypoint Intelligence
Keypoint Intelligence is a global data and market intelligence leader for the digital imaging industry. We employ over 125 professionals around the world who provide critical planning and go-to-market services, including in-depth market research, competitive intelligence, sales training, product testing, content creation, and customer engagement. For more information, contact Mike Fergus at or +1 973.797.2150.

About Pontrelli Marketing
Pontrelli Marketing has created an Office Technology Marketing Foundation based on proven B2B Marketing Activities, Methodologies and Process inside the Document Industry. Visit for more information.