InfoTrends Announces the Continuation of the ILC Multi-client Series

04/21/2016

Since 2008, InfoTrends has been offering the imaging community an annual segmentation and profiling study of both current and future owners of digital interchangeable lens cameras (ILCs). To build on research conducted in early 2015, InfoTrends is offering a new report titled The 2016 U.S. Digital Interchangeable Lens Camera Study. This study will once again be based on an extensive review of both new and existing research, a consumer survey, and more. The study will provide insight on:

  • Motivators and drivers behind replacement and upgrade cycles for interchangeable lens cameras
  • The lens ownership landscape and the need/desire for additional lenses
  • The importance of video capture and its usage
  • An analysis of past and future ILC buying processes (awareness, consideration, purchase)
  • The adoption rate of mirrorless cameras
  • Demographic profiling of all current owners and future owners of ILCs
  • Examination of owner and future owner attitudes, behaviors, and preferences
  • Use of software and mobile apps (creative, editing, management, workflow)

“This study will examine more closely the opoortunity for lens sales and the use of video by ILC owners,” commented Ed Lee, Group Director at InfoTrends. “It will also take into consideration the attitudes, behaviors and needs of step-up buyers, with the goal of identifying paths to purchase. In addition, it will pay careful attention to what motivates ‘intenders’, what inhibits them, what marketing messages interest them, and how they go about choosing an ILC.”   

For more information on the The 2016 U.S. Digital Interchangeable Lens Camera Study, please visit our online brochure, contact Matt O’Keefe at 781 616 2115 or email matthew.okeefe@infotrends.com

About InfoTrends
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Additional information about InfoTrends is available on the Web at www.infotrends.com.

For media inquiries contact Donna O'Malley at +1 781 616 2116 or email donna.omalley@infotrends.com