InfoTrends is pleased to announce a new study entitled Best Practices of High-Performance Print Sales Organizations. This study will identify the best sales practices used by companies of all sizes in the U.S. and Western Europe (France, Germany, U.K.), assess future challenges, and provide recommendations for sustainable sales growth.
When it comes to the challenges that print and marketing service providers face, increasing sales consistently sits at the top the list. Although marketers continue to shift spending from print to other channels, companies still report that offset, digital, and wide format are the most profitable parts of their businesses. The industry has struggled to profitably sell value-added services despite hardware and software advancements that are designed to streamline processes and increase profitability.
While selling practices have evolved over the years, they haven’t kept up with the customer requirements. Today, sales prospects base their purchasing decisions on more than product features and benefits. They are looking for partners that can articulate specifically how their products and services will improve their operations.
Through this research, InfoTrends intends to:
“Your sales force is the face to the customer,” stated Barb Pellow, Group Director at InfoTrends. “It is a key differentiator for your business. The most successful sales people have the ability to teach the customers something new or challenge their thinking. The high performance sales person comes to the table with new ideas for their customers that can make money or save money — often opportunities the customer hadn’t realized even existed. This benchmark study will focus on how to find the best sales people, the essential sales management processes and how to train and compensate them.”
For more information on the Best Practices of High-Performance Print Sales Organizations study, please visit our online brochure or contact Scott Phinney at 781 616 2123 or email@example.com.
For media inquiries contact Donna O'Malley at +1 781 616 2116 or firstname.lastname@example.org
InfoTrends Announces New Study, Best Practices of High-Performance Print Sales Organizations