Buyers Lab Launches Upgraded bliQ Tool for Global Digital Imaging Market


New bliQ provides comprehensive digital imaging product data that helps buyers and sellers make better informed decisions
Hackensack, N.J. – May 15, 2014 – Buyers Lab, the global independent authority on digital imaging equipment products and software solutions, launched its upgraded bliQ tool earlier this week to its more than 30,000 global users. “New bliQ” includes a new design and a more intuitive user interface that will help users quickly and precisely identify and compare more than 17,000 equipment devices.

“New bliQ will save our users time and increase their productivity via a simplified search interface, improved personalization features, and faster, more precise search results,” said John Lawler, Chief Executive Officer of Buyers Lab. “We’ve taken an invaluable tool relied upon by our customers for many years and made it more powerful. bliQ users will find the new tool allows them to quickly locate and leverage competitive intelligence and product ratings helping them compete better, boost productivity and close more deals.”

Joe Douress, Chief Product & Marketing Officer at Buyers Lab, said the product team conducted extensive customer research before embarking on the product revitalization. “We benefitted from insights and feedback from more than 1,000 of our current users,” said Douress. “They told us that bliQ is a critical tool they rely on frequently, but thought it could be improved to deliver even more value.”

Equipment manufacturers and dealers in the $50 billion digital imaging equipment industry use bliQ to support global product development and innovation, conduct competitive intelligence and support sales and marketing efforts. bliQ is also used to make better informed purchasing decisions by corporate buyers of digital imaging equipment..

“The New bliQ will help manufacturers compete more effectively by providing quicker access to competitive product insights, enable sales teams to easily locate and highlight product advantages for their proposals, and aid businesses in making informed purchasing or leasing decisions by enabling them to instantly find products that meet their needs and providing them with an objective and trusted assessment of the products,” said Lawler.

The new bliQ also features a new, personalized, tool– “My BLI” – that provides quick access to users’ saved content, including competitive product comparisons, configurations, searches, alerts and favorite products.

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About Buyers Lab

For more than 50 years, Buyers Laboratory has been the leading source for unbiased and reliable intelligence for the global digital imaging industry. Buyers Lab was founded in 1961 by the late Arthur Kallet, the co-founder and 20-year head of Consumers Union, publisher of the highly respected Consumer Reports magazine. Today, Buyers Lab is the global independent authority on digital imaging equipment products, providing buyers with the ability to make better purchasing decisions, and enabling manufacturers and dealers to improve innovation, product development and sales. For more information, please go to