German Sacristan Principal Analyst
German Sacristan is the Principal Analyst of On Demand Printing and Publishing. In this role, he will support Keypoint Intelligence customers with strategic go-to-market advice related to production printing in graphic arts and similar industry segments. German’s responsibilities include conducting market research, industry and technology forecasts, custom consulting and development of analyses, editorial content on technology, as well as support to clients in the areas of production digital printing.
German Sacristan has worked in digital printing since 1997 in different sales, business development and managerial roles for companies including Xerox, Creo and Kodak. During that time, German supported, and guided hundreds print service providers sales and marketing representatives as well as agencies and brands in their transition and implementation of digital printing.
During his 8 years at Kodak, he successfully led the customer business development and consultancy team in Europe and Americas by contributing growth with strategic customers. While at Xerox, he was recognized as a sales MVP and was responsible for growing market acceptance Creo workflow-based solutions. Most recently German was General Manager for Hiti Digital, a Taiwanese printer supplier, where he contributed to rapid printer unit growth and photo technology adoption.
German is an evangelist and thought-leader of digital printing; authoring a book, articles/white papers and has delivered highly rated seminars worldwide.