Together, we empower confident decisions

Buyers Lab + InfoTrends =

Keypoint logo

Who is
Keypoint Intelligence?

Keypoint Intelligence is a brand built upon two great companies, Buyers Lab and InfoTrends. We are a collective force of unrivalled capabilities trusted all over the world to provide true end-to-end solutions and services which include in-depth product information, game changing insights, and responsive web tools that drive business growth.

The powerful combination of BLI’s independent testing and product knowledge with InfoTrends’ market research and consulting expertise allows the merged entity to deliver more value to the global customers we serve.

Gerry Stoia

GERRY STOIA, CEO

1961

Buyers Lab was founded

1991

InfoTrends was founded

2015

Buyers Lab acquired InfoTrends
and together formed...

Keypoint logo

Our Global Reach

Having offices worldwide helps us expand our global reach and provide excellent customer support, no matter where our clients are.

Our New Brand

WHAT’S IN A NAME?

KEYPOINT expresses the key insights and pointed information coming together to give our customers an unrivaled set of tools for success.

INTELLIGENCE refers to the quality and usefulness of the essential information we provide, which our customers can rely upon to shape their plans and empower their sales.

THE DOUBLE DIAMOND MARK.

Our logo represents the keen insights that are revealed when two thorough and thoughtful companies come together.

Where they overlap is the “Keypoint”–the deep and actionable information you simply can’t find anywhere else.

NAMES KNOWN FOR QUALITY.

Keypoint Buyers Lab Keypoint Buyers Lab

The Buyers Lab and InfoTrends names have both built strong bonds with their clients and exceptional value in the marketplace. They will continue to be supported as product brands under the Keypoint Intelligence umbrella, which has been created to accentuate everything these respected properties have to offer.

INSIGHTS THAT INSPIRE

See the market like no one else can and do things
that no one else can imagine.