Vertical Market Segmentation

Vertical Market Segmentation

Proven & unique data marketing expertise provides strategic revenue growth in markets that yield the highest level of probability

What are your company’s top marketing challenges?

  • Generating web traffic and quality leads
  • Utilizing the technology stack effectively
  • Demonstrating the ROI of marketing activities
  • Targeting the right account with the right message
  • Executing the marketing strategy
  • Inability to pinpoint your target market
  • Producing relevant content
  • The list goes on…

Keypoint Intelligence and Pontrelli Marketing have partnered to launch a new service critical to dealers’ business development:

Vertical Market Segmentation (VMS). This service provides the data assessment and expert analysis needed to transform key insights into potential revenue opportunities for the dealer channel.

What’s Vertical Market Segmentation?

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A unique program designed to help you grow your business by helping you focus on the right opportunities within the right target markets.

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We’ll help you target accounts that have the highest probability to win more business by organizing & categorizing your ERP data.

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Based upon your strategic initiatives and our data analytics, the program will help drive specific vertical marketing campaigns—bringing sales and marketing together.

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The Vertical Market Segmentation program yields proven results and returns in the first 4 months!

What we do for you

Conduct Workshop

Conduct Workshop

Conduct workshop to help develop marketing direction with focus on strategic initiatives

Enhance Customer Database

Enhance Customer Database

Enhance customer database by appending customer information on industries and sizes

Manageable Targets

Manageable Targets

Merge, group and rank market segments into manageable targets

Market Opportunity

Market Opportunity

Market Opportunity to identify key verticals within technology segments

Market Segmentation Analysis

Market Segmentation Analysis

Prepare market segmentation analysis to support future target market campaigns based on strategic initiatives

Proven Results

Proven Results

Consulting & Proven ROMI in 4 months

Conduct Workshop

Conduct Workshop

Conduct workshop to help develop marketing direction with focus on strategic initiatives

Enhance Customer Database

Enhance Customer Database

Enhance customer database by appending customer information on industries and sizes

Manageable Targets

Manageable Targets

Merge, group and rank market segments into manageable targets

Market Opportunity

Market Opportunity

Identify key verticals within technology segments

Market Segmentation Analysis

Market Segmentation Analysis

Prepare market segmentation analysis to support future target market campaigns based on strategic initiatives

Proven Results

Proven Results

Consulting & Proven ROMI in 4 months

Marketing Foundation Process

M

Merge CRM & ERP data with marketing information (Industry/Employees)

ERP Billing By Customers

Size and Industry

CRM Data

G

Group thousands of customers into a few manageable market segments

Segments Map
R

Rank market segments from most to least attractive for targeting

Take the first step in building your marketing foundation – take the complimentary Marketing Foundation Assessment now– and find out how you stack up.